Notice of Second Web Seminar
HEALTH FOOD EDITION] 2020, CHINA CROSS-BORDER E-COMMERCEFRONTLINE - NEW TRENDS IN MARKETING AND NEW REGULATIONS
We are pleased to announce our second webinar, "Health Foods: New Trends in Marketing and New Regulations for Cross-border Marketing in China in 2020,
We will hold the 2nd Web Seminar "[Health Foods] 2020, China Cross-border e-commerceFrontline: New Marketing Trends and New Regulations" for those who are in the marketing departments of major Japanese companies.
With the recent COVID-19 impact in China, online activities for consumption are accelerating even more, and the commercial opportunities for e-commercebusiness in China are expected to continue. At the same time, careful information gathering and actions related to the fast-changing Chinese legal system and government trends are required.
In this seminar, Mr. Hanada of WWIP will speak on "The Latest Trends in China e-commerce" from eLifeand "The Impact of Institutional Development and Tighter Regulations in China on e-commerceBusiness in China" from WWIP.
WWIP is the most experienced consulting company in Japan that provides support for pharmaceutical applications in China for cosmetics, health foods, medical-related products, etc., as well as anti-counterfeiting and anti-malicious trademark measures.
At the first Web seminar held on April 14, we received positive feedback from participants, who said that they gained a deeper understanding of Chinese consumer psychology after the outbreak and learned about trends they should pay attention to in the future when doing business in China.
If you are interested, please contact the person in charge at the end of this message by Thursday, April 23.
*Pre-registration is required to attend. Please note that you may not be able to attend if there are too many participants. Thank you for your understanding.
■Seminar Themes
HEALTH FOOD EDITION] 2020, CHINA CROSS-BORDER E-COMMERCEFRONTLINE - NEW TRENDS IN MARKETING AND NEW REGULATIONS
■Date and Time
Monday, April 27, 2020, 15:00-16:30 (doors open 14:30)
*There will be three parts to the lecture (see below), each part will last 20-30 minutes.
■ Contents
Part 1: eLife Inc. CMO Maki Sugiyama
China, Now and New Trends of e-commerceafter the Infection Convergence"
ALTHOUGH THE COVID-19 OUTBREAK IS SAID TO BE UNDER CONTROL IN CHINA AND THE ECONOMY HAS RESUMED, THERE IS STILL MISTRUST AMONG CITIZENS, BRICK-AND-MORTAR SALES ARE NOT RISING, AND THE COMMERCIAL OPPORTUNITIES FOR "NEST EGG" OR "REVENGE" CONSUMPTION IN CHINA E-COMMERCEARE EXPECTED TO CONTINUE. IN THIS CONTEXT, SEVERAL COMPANIES ARE BUILDING THEIR OWN E-COMMERCEAS WELL AS MALL FLAGSHIP STORES, SUCH AS ALIBABA, AND UTILIZING NEW MARKETING TECHNIQUES TO REACH CONSUMERS. HERE ARE SOME OF THE LATEST TRENDS IN CHINA E-COMMERCEBUSINESS.
Part 2: Maika Hanada, WWIP Consulting Japan
Institutional Improvement and Regulatory Tightening in China: Impact on Japanese Companies in General Trade and Cross-border e-commerce
Currently on the cross-border e-commerce, goods that are not authorized for sale in China are being sold without regulation. However, recent developments in the Chinese government have revealed a desire to strengthen cross-border e-commerceregulations.
Administrative registration (SAMR) of health foods sold in China may become mandatory for cross-border e-commerceas early as this year.
Why is the Chinese government tightening regulations now? We will introduce the background behind the government's tightening of controls, along with the government's institutional development to date and the flow of tightening regulations.
We will also introduce the problems of IP infringement faced by Chinese business along with administrative applications.
PART 3: DIALOGUE (MAIKA HANADA, WWIP CONSULTING JAPAN INC. AND MAKI SUGIYAMA, CMO, ELIFE INC. )
BASED ON THE LECTURES IN PARTS 1 AND 2, WE WILL DISCUSS WHAT COMPANIES SHOULD DO NOW FOR THEIR CROSS-BORDER E-COMMERCEBUSINESS IN CHINA.
■Tools for Conducting Seminars
Microsoft Teams" online meeting tool
Microsoft Teams" can be easily joined from a browser with no need to install an application.
*If your company is unable to enter "Microsoft Teams" or is prohibited from using it, please contact the person in charge at the end of this document.
Participation Fee
free
To all participants
For further details, the following information will be announced again on Friday, April 24.
- Microsoft Teams for this webinar URL
- Microsoft Teams for connected test environments URL
- Learn more about the Microsoft Teams connection
- Seminar materials of the day (will be available for viewing from the 27th)
If you have any questions, please do not hesitate to contact our staff.
Seminar Contact
Mochizuki yuji.mochizuki @elife.co.jp（Email）/ 050-5538-1875（Direct TEL)