BUSINESS ALLIANCE WITH WWIP, JAPAN'S LARGEST CONSULTING FIRM FOR ADMINISTRATIVE APPLICATIONS FOR COSMETICS, NUTRITIONAL FOODS, ETC. IN CHINA
AFTER CORONA'S CHINA CROSS-BORDER E-COMMERCETO STRENGTHEN SUPPORT FOR JAPANESE COMPANIES THAT HAVE BEEN SLOW TO COMPLY WITH CHINESE LAWS AND REGULATIONS. E-COMMERCECOMPREHENSIVE SUPPORT FOR BUSINESS
ELIFE INC.(HQ: SHIBUYA-KU, TOKYO; CEO: SEIICHIRO FUJIWARA; HEREAFTER ELIFE), AN INTERACTIVE MARKETING COMPANY WITH A PROVEN TRACK RECORD IN SUPPORTING JAPANESE COMPANIES' MARKETING IN THE JAPANESE DOMESTIC MARKET AND GLOBAL EXPANSION, MAINLY FOR MAJOR JAPANESE MANUFACTURERS, HAS FORMED A BUSINESS ALLIANCE WITH WIDE-IP CONSULTING JAPAN (HQ: MINATO-KU, TOKYO; REPRESENTATIVE DIRECTOR: SHUICHI IWATA; HEREAFTER WWIP), JAPAN'S LARGEST PROVIDER OF ADMINISTRATIVE APPLICATIONS AND IP MEASURES FOR COSMETICS AND NUTRITIONAL FOODS IN CHINA. (HEAD OFFICE: MINATO-KU, TOKYO; REPRESENTATIVE DIRECTOR: SHUICHI IWATA; HEREAFTER WWIP), JAPAN'S LARGEST PROVIDER OF CONSULTING SERVICES, IN APRIL 2020. WORLD CO., LTD.WIDE-IP-CONSULTING JAPAN (HEAD OFFICE: MINATO-KU, TOKYO; REPRESENTATIVE DIRECTOR: SHUICHI IWATA; HEREAFTER WWIP), THE LARGEST PROVIDER OF CONSULTING SERVICES IN JAPAN, HAS ENTERED INTO A BUSINESS ALLIANCE.
THROUGH THIS BUSINESS ALLIANCE, ELIFE, WHICH HAS HANDLED NUMEROUS MARKETING INITIATIVES FOR CROSS-BORDER E-COMMERCEAND OTHER BUSINESSES IN CHINA, WILL JOIN FORCES WITH WWIP, THE MOST EXPERIENCED CONSULTING FIRM IN JAPAN THAT PROVIDES SUPPORT FOR ADMINISTRATIVE APPLICATIONS RELATED TO MARKETING PERMISSION IN CHINA FOR COSMETICS, HEALTH FOODS, MEDICAL-RELATED PRODUCTS, ETC., INCLUDING PHARMACEUTICAL APPLICATIONS, MEASURES AGAINST COUNTERFEIT PRODUCTS, AND MEASURES AGAINST MALICIOUS TRADEMARKS. WWIP, THE MOST EXPERIENCED CONSULTING FIRM IN JAPAN, WILL PROVIDE COMPREHENSIVE SUPPORT FOR CROSS-BORDER E-COMMERCEMARKETING OF JAPANESE COMPANIES IN THE CHINESE MARKET.
Background of Business Alliance
IN CHINA, THE E-COMMERCE LAW OF THE PEOPLE'S REPUBLIC OF CHINA WAS PROMULGATED ON AUGUST 31, 2018 AS A COMPREHENSIVE LAW ON E-COMMERCE AND WENT INTO EFFECT ON JANUARY 1, 2019. THE LAW IS A REGULATION THAT IMPOSES STRICT RESPONSIBILITIES ON E-COMMERCEPLATFORM OPERATORS AND OPERATORS WITHIN E-COMMERCE, AND THERE IS A GROWING SENSE OF URGENCY THAT IN THE FUTURE, BASED ON THE LAW, THE ACQUISITION OF ADMINISTRATIVE APPLICATIONS, ETC., WHICH ARE EFFECTIVELY EXEMPTED IN CROSS-BORDER E-COMMERCE, WILL BE REQUIRED AS IN CHINA. IN FACT, IT IS NOT SURPRISING THAT THE ACQUISITION OF COSMETICS IS NOW OBLIGATORY, AS THE OPERATIONAL PREPARATIONS FOR COSMETICS ARE BEING PREPARED THROUGH THE EXPANSION OF THE EXAMINATION SYSTEM.
In response to this growing sense of urgency, Japanese companies have begun to take action, but in reality, there have been many problems with application agents in China who have been asked to file administrative applications for cosmetics and health food products, as well as complicated procedures and frequent system changes, which have delayed their response.
Upcoming Regulatory Seminars
Prior to the announcement of the partnership, eLifeand WWIP held the first webinar "[Cosmetics] 2020, China Cross-border e-commerceFrontline - New Marketing Trends and New Regulations -" on April 14 for marketers from major Japanese companies. Approximately 60 marketers, mainly from cosmetics manufacturers, participated in the seminar online.
A second seminar on the health food field is scheduled to be held on April 27.
■Scheduled Web Seminars
Seminar Title:
Health Foods】Chinese Cross-border e-commerceFrontline in 2020: New Marketing Trends and New Regulations
Date and Time: Monday, April 27, 15:00-16:30 (doors open at 14:30)
Admission: Free
Event Details: https://www.elife.co.jp/press/200420.html
Attendees: Persons in charge of manufacturers
Application: Please apply by e-mail or phone to the following address.
Mochizuki info@elife.co.jp（Email）/ 050-5538-1847（Direct phone line)
Agencies and consulting companies are not allowed to participate.
Pre-registration is required to attend. Please note that you may not be able to attend if there are too many participants. We appreciate your understanding.
ABOUT WWIP, INC.
We are the most experienced consulting company in Japan, strategically managing the creation, protection, and utilization of intellectual property in a wide range of fields, including investigation and detection of infringement and trademark-related services, in addition to administrative application services for cosmetics, nutritional foods, pharmaceuticals, and other products in various countries.
Representative: Shuichi Iwata, CEO
URL： https://wwip.co.jp
Establishment: April 2018
Capital: 8,000,000 yen (capital increase in process)
Location: Shimbashi Toei Building 2F, 1-17-11 Nishi-Shinbashi, Minato-ku, Tokyo
Support: 12 offices in 8 East Asian countries
About eLife
eLifeSince its inception, the company has been working across industry boundaries, from consumer goods manufacturers to major retailers, to realize interactive marketing that connects companies with their consumer partners from a variety of perspectives. We have built and operated a system that gives back to corporate marketing activities, from the formulation of overall strategies for PRM (Partner Relation Management), which implements dialogue and collaboration between companies and their consumer partners, to operational support and platform development.
In recent years, we have focused on the development and activities of global marketing for Japanese companies in China, ASEAN, and other countries, and have a track record of many projects.
About eLife
Representative: Seiichiro Fujiwara, CEO
URL： https://www.elife.co.jp
Establishment: September 1999
Capital: 400 million yen (including capital reserve)
Employees: 64 Other SOHO staff: approximately 1,300 (as of September 2019)
Location: 2F Japan Party Building, 1-29-9 Sendagaya, Shibuya-ku, Tokyo
(1) September 2019
eLifeis now compatible with Tmall and JD.com
China's largest e-commercebusiness competition "Double Eleven (Singles' Day)" digital sales promotion support
Launch of "zhongcao W11
https://www.elife.co.jp/press/190910.html
2) January 2019
Established an overseas subsidiary in China, 广州熠来广告有限公司, to provide full-scale support for Japanese companies expanding into China https://www.elife.co.jp/press/190123.html
3) November 2018
Launched #JapanBuyBuy#, an integrated inbound marketing service for Chinese visitors to Japan.
https://www.elife.co.jp/press/181121.html
Inquiries
eLifePR Office (Morishita, Nagase)
TEL: 03-3407-5780 FAX: 03-6805-0437 E-mail: press@epochseed.jp