Announcement of the First Web Seminar
COSMETICS] 2020, CHINA CROSS-BORDER E-COMMERCEFRONTLINE - NEW TRENDS IN MARKETING AND NEW REGULATIONS
We are pleased to announce our first web seminar, "[Cosmetics] 2020, China Cross-border e-commerceFrontline - New Marketing Trends and New Regulations -" for those who are active in the marketing departments of major Japanese companies.
With the recent COVID-19 impact in China, online activities for consumption are accelerating more and more, and the commercial opportunities for e-commercebusiness in China are expected to continue. At the same time, careful information gathering and actions related to the fast-changing Chinese legal system and government trends are required.
In this seminar, Mr. Hanada of WWIP, Inc. will speak on "The Latest Trends in China e-commerce" from eLifeand "The Impact of Institutional Development and Tighter Regulations in China on e-commerceBusiness in China" from WWIP, Inc. WWIP is the most experienced consulting company in Japan that provides support for pharmaceutical applications in China for cosmetics, health foods, medical-related products, etc., as well as anti-counterfeiting and anti-malicious trademark measures.
THE CONFERENCE WILL BE HELD VIA ONLINE CONFERENCE, SO YOU CAN EASILY PARTICIPATE FROM YOUR HOME, OFFICE, OR ANY OTHER LOCATION WITH A PC, SMART PHONE, OR TABLET.
If you are interested, please contact the person in charge at the end of this document.
Pre-registration is required in order to attend. Please note that you may not be able to attend if there are too many participants. Thank you for your understanding.
■Seminar Themes
COSMETICS] 2020, CHINA CROSS-BORDER E-COMMERCEFRONTLINE - NEW TRENDS IN MARKETING AND NEW REGULATIONS
■Date and Time
Tuesday, April 14, 2020, 13:00-14:30 (doors open 12:30)
*There will be two parts to the lecture (see below), each part will last 20-30 minutes.
■ Contents
Part 1: eLife Inc. CMO Maki Sugiyama
China, Now and New Trends of e-commerceafter the Infection Convergence"
ALTHOUGH THE COVID-19 OUTBREAK IS SAID TO BE UNDER CONTROL IN CHINA AND THE ECONOMY HAS RESUMED, THERE IS STILL MISTRUST AMONG CITIZENS, BRICK-AND-MORTAR SALES ARE NOT RISING, AND THE COMMERCIAL OPPORTUNITIES FOR "NEST EGG" OR "REVENGE" CONSUMPTION IN CHINA E-COMMERCEARE EXPECTED TO CONTINUE. IN THIS CONTEXT, SEVERAL COMPANIES ARE BUILDING THEIR OWN E-COMMERCEAS WELL AS MALL FLAGSHIP STORES, SUCH AS ALIBABA, AND UTILIZING NEW MARKETING TECHNIQUES TO REACH CONSUMERS. HERE ARE SOME OF THE LATEST TRENDS IN CHINA E-COMMERCEBUSINESS.
Part 2: Maika Hanada, WWIP Consulting Japan
Institutional Improvement and Regulatory Tightening in China: Impact on Japanese Companies in General Trade and Cross-border e-commerce
Currently on cross-border e-commerce, goods that are not authorized for sale in China are being sold without regulation. However, recent developments in the Chinese government have revealed a desire to strengthen cross-border e-commerceregulations.
Administrative registration (NMPA) of cosmetics sold in China may become mandatory for cross-border e-commercesales as early as this year.
Why is the Chinese government tightening regulations now? We will introduce the background behind the government's tightening of controls, along with the government's institutional development to date and the flow of tightening regulations.
We will also introduce the problems of IP infringement faced by Chinese business along with administrative applications.
■Tools for Conducting Seminars
To be conducted using the online conference tool "zoom
*We are considering the use of an alternative tool in light of the recent security risk of zoom. We will announce the final tool to be used and how to participate in the event on Monday, April 13.
■About the seminar participation
During the seminar and during the Q&A session, you can choose to turn the camera function on or off yourself. We will also guide you on how to connect to ZOOM in advance, so that even ZOOM beginners can participate with ease.
Participation Fee
free
To all participants
All applicants are welcome to attend (we expect a maximum of 30 participants).
The event will be held online, so you can participate at home or at the office by simply connecting to your PC.
We will send you further details on Monday, April 13th.
- ZOOM for this webinar URL
- Detailed method of zoom connection
- Seminar materials of the day
Seminar Contact
Hayashi chenfan.lin@elife.co.jp（Email）/ 050-5306-5632（Direct TEL)
Mochizuki yuji.mochizuki @elife.co.jp（Email）/ 050-5538-1875（Direct TEL)
Tomita chihiro.tomita @elife.co.jp（Email）/ 050-5212-6934（Direct TEL)