Collaboration project in the corporate community of Pasco Shikishima Corporation (Pasco) and NISHIKAWA Co., Ltd. (nishikawa) - Creating new value in the way people spend their evenings.
Two communities supported by eLife Inc., Pasco Shikishima Corporation s (Pasco) "Pasco and Delicious Time" and NISHIKAWA Co., Ltd. 's (nishikawa) "Everybody's Sleep Lab" have collaborated for the first time to launch the "Relaxed Yorupan, Sleep Well Campaign" was conducted.
Based on the common theme of "improving the quality of how we spend our nights," this project provided information unique to both communities and attracted the attention of many users. In addition, entrants received prizes from Pasco and nishikawa that were perfectly suited to this theme.
A voting campaign was held under the theme "What bread would you like to eat at Yolpan?" was the theme of the voting campaign. Yorupan" refers to a lifestyle proposed by Pasco to enjoy bread in the evening. The total number of votes reached 4,746, and many users participated.
The breads that were particularly popular:
PASCO's classic retro campagne made with domestic wheat: This bread was highly rated for its combination with soup dishes and cured ham.
Oven-baked Pasco Mini Soft French Breads made with domestic wheat: These breads are easy to pair with any dish, and were well received for their compatibility with alcoholic beverages and snacks.
This "Yolpan" proposal is attracting attention as an initiative to add a new option to the daily meal scene, bringing more time and energy to the mind by incorporating bread into dinner.
Click here for the report on the results of the "Delicious Time with Pasco" collaboration project >>>
Are you trying? Would you like to try it? What do you do when you can't sleep?" The top vote-getter was "Drinking warming drinks.
The top choice was "Drinking a warming drink," with hot milk, herbal tea, and other highly relaxing options receiving a lot of support. Unique ideas such as "reading a difficult book" and "wearing a hot eye mask" were also received.
Comments from winners who used nishikawa's items for a good night's sleep:
The winners who used nishikawa's good-sleep items said: ・Health pillow recommended by doctors: "It fits my shoulders and neck and helps me sleep comfortably".
Smart Bath (towel), a fluffy snuggle-up skincare item: Highly satisfied with the "soft material and gentle on the skin.
With these specific ideas and the introduction of items for comfortable sleep, the project contributed to improving users' quality of life.
Click here for the report on the results of the "Sleep Lab for Everyone" collaboration project>>
■Pasco Supporters Club "Delicious Time with Pasco
A community for bread lovers to expand the ways of eating bread and Pasco products and their appeal. The "Pasco de Tsukatteita" (I tried making it with Pasco), where recipe ingredients and preparation methods can be easily posted, and "Pan Talk" where everyone can chat about bread and Pasco products, allow bread lovers to communicate with each other and enjoy a wonderful bread life.
nishikawa "Sleep Lab for Everyone"
This is a community for thinking about "a good night's sleep" by nishikawa, who has been thinking about sleep for a long time. The "Goodnight Q&A" corner, where everyone can ask and answer each other's questions, and the "Goodnight Tips" section, which introduces various tips to improve the quality of sleep, are also available. Another attraction of the community is the ability to communicate with sleep professionals, "sleep masters," through live broadcasts and other means, something that was previously possible only in stores.
■Community overview explanation (introduction of eLife achievements)
Pasco Supporters Club "Delicious Time with Pasco"
nishikawa "Sleep Lab for Everyone"