We have published the marketing column titled “In the Age of AI, Marketing Boils Down to Being a ‘Moroccan Carpet Seller.’”
In the Age of AI, Marketing Boils Down to Being a “Moroccan Carpet Seller”
Consumers are starting to ask AI what they should buy—this shift has already begun in some areas. What steps should companies take now? Seiichiro Fujiwara, our CEO, explains that the key lies in accumulating diverse and authentic VOC (Voice of the Customer) data. We encourage you to read the article.
■ eLife Marketing Column Vol. 9
In the Age of AI, Marketing Boils Down to Being a “Moroccan Carpet Seller”
■ Back Issues of the Marketing Column at eLife
Vol. 1: Basic Concepts of eLife: What Is CSA?
Vol. 2: Basic Concepts of eLife: What Is PRM?
Vol. 3: 5 Case Studies in Community Activation – Real-World Examples CSA
Vol. 4: Preparing for the Coming Era of the Gig Economy
Vol. 5: Should You Target Fans or Partners?
Vol. 6: Where Should Limited Management Resources Be Allocated?
Vol. 7: Why Global Niches Offer a Path Forward for Japanese Companies
Vol. 8: Will “Jobs Only Humans Can Do” Remain? The Excitement and Philosophical Questions Brought About by AI