Mitsubishi Estate's "Marunouchi 15-chome PROJECT." was featured in MarkeZine
The Power of Community to Liven Up the Marunouchi Brand! Why Mitsubishi Estate Embarked on Community Development with Rugby Fans
eLifeMarunouchi 15-chome PROJ e-commerce T., a rugby community supported by Mitsubishi Estate, was featured in MarkeZine. In the article, Mr. Shinsaku Takada, leader of the Public Relations Department Unit and General Manager of the Rugby Marketing Office at MITSUBISHI ESTATE CO., LTD., talks with a company representative who has established a good partnership with customers by adopting "corporate community" as a method to build customer empathy and trust. The article features Mr. Shinsaku Takada, leader of the Public Relations Department and General Manager of the Rugby Marketing Office, who uses the theme of rugby to demonstrate how corporate branding can be achieved. Please take a moment to read it.
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Marunouchi 15-chome PROJ e-commerce T. / MITSUBISHI ESTATE CO., LTD.