Toei Animation's "Digimon Partners" was featured in MarkeZine.
Connecting the Passion of Old "Digimon" Fans to the Present! Community management in the style of Toei Animation
eLifeDigimon Partners, a community supported by Toei Animation, was featured in MarkeZine.
Through "Digimon Partners," a community of Digimon lovers, the enthusiasm of fans of past works has spread to other series, boosting sales of e-commerce.
In a series of articles on "With Corona Era, the Frontline of Co-Creation of Corporate Communities that are One Step Ahead" - a series of conversations with company representatives who have established good partnerships with their customers - TOEI ANIMATION CO., LTD., Kohei Ukita, General Manager of Sales Promotion Department, Sales Promotion Division, Sales Planning Division; Eri Shimomura, Producer, IP Strategy Office, Planning Department, Sales Planning Division; and Eri Shimomura, Producer, Sales Planning Division, Sales Promotion Division. Producer Eri Shimomura and Tatsuya Toyama, Business Planner, Sales Promotion Department, Sales Planning Division, Sales Planning Headquarters, appeared in the article and talked about their efforts. Please take a moment to read them.
MarkeZine Serialization "With Corona Era, the Frontline of Co-Creation of Corporate Communities One Step Ahead" (Japanese only)
Supporting Failure-Free Purchasing of High-Priced Products Bedding Manufacturer Nishikawa's Community "Minna no Sleep Labo" January 12, 2023
The average number of Q&A responses exceeds 30! Maruha Nichiro's "Oishiine! July 11, 2022
The Power of Community Boosts the Marunouchi Brand! Why Mitsubishi Estate Embarked on Community Development with Rugby Fans March 1, 2022
JAL's Corporate Community Activation Method: Empathy for "Travel" Creates UGC May 14, 2021
Morinaga Seika's "Angel PLUS" Successful Community Management Methods for Marketing Hypothesis Testing February 24, 2021
Expectations for Corporate Communities Grow with the Corona Disaster February 2, 2021
■ eLifeAchievements
Digimon Partners/TOEI ANIMATION CO., LTD.