Marketing Column: "Should We Approach Fans or Partners?

NEWS

There is no silver bullet in marketing.
You should approach your fans or your partners.

In a previous marketing column, I wrote about the basic concept of our eLife""PRM" (PARTNER RELATIONSHIP MANAGEMENT) WAS INTRODUCED.In response to some of the responses to that column, theOnce again, fans and partners, theWE DISCUSSED THE DIFFERENCE BETWEEN FAN MARKETING AND PRM. ALSO.Why "partners" instead of fans?OUR CEO, SEIICHIRO FUJIWARA, WILL TELL YOU WHY WE ARE SO PARTICULAR ABOUT CALLING OUR COMPANY "K". PLEASE READ ON.

■ eLifeMarketing Column #5
There is no silver bullet in marketing. It's fans or partners you need to approach."

■ Marketing Column Back Numbers for eLife
Part 1 "Basic Concepts of eLife: What is CSA?"
Part 2: "Basic Concepts of eLife: What is PRM? "
Part 3 " Five Examples of Community Activation - CSAby Example "
Part 4: "Toward the Coming Era of the Gig Econom y"

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