Marketing Column: "Should We Approach Fans or Partners?
There is no silver bullet in marketing.
You should approach your fans or your partners.
In a previous marketing column, I wrote about the basic concept of our eLife"
■ eLifeMarketing Column #5
There is no silver bullet in marketing. It's fans or partners you need to approach."
■ Marketing Column Back Numbers for eLife
Part 1 "Basic Concepts of eLife: What is CSA?"
Part 2: "Basic Concepts of eLife: What is PRM? "
Part 3 " Five Examples of Community Activation - CSAby Example "
Part 4: "Toward the Coming Era of the Gig Econom y"