ANGEL PLUS" WAS FEATURED IN DIAMOND HARVARD BUSINESS REVIEW
Morinaga's community site "Angel PLUS," supported by eLife, was featured in a PR article in the New Year 2024 issue of DIAMOND Harvard Business Review and its online edition, in an advertising feature on the theme "Community Marketing, the Key to CX Strategy.
Angel PLUS" has been in operation for 10 years, has grown to over 750,000 members, and is attracting attention in the marketing world. In the article, Mr. Tsuyohiro Inose, Advertising Manager of Morinaga Seika's Marketing Division, and Mr. Tatsuo Ishii, Executive Advisor of Morinaga Seika, discuss the secret of the growth and the future of customer communication. Please take a look.
■ Article
Why Morinaga's Community Site "Angel PLUS" Has Expanded to 750,000 Members in 10 Years
eLifeResults
Angel PLUS | Morinaga＆Co., Ltd.