Minna no Sleep Lab" was featured in ITmedia Business Online
NISHIKAWA Co.,Ltd．'s community website "Sleep Lab for Everyone," supported by eLife, was featured in Yahoo! News and ITmedia Business Online.
Konosuke Sato and Satsuki Nagao of the Marketing Strategy Department of the Innovation and Marketing Strategy Division comment on the reasons why the community was created to create hit products, and on product development and sales strategies that utilize the community. Please take a look.
Other Media Coverage
Yahoo! News
Nishikawa, a bedding company, has developed a "pillow for buttocks" that costs 10,000 yen, but has sold more than 20,000 units.
eLife Achievements
Minna no Sleep Labo | NISHIKAWA Co., Ltd.