Asahi Group Foods, Ltd. renews "Dear-Natura" brand website
In April 2025, Asahi Group Foods, Ltd. relaunched its Dear-Natura brand website.
Background of Renewal
Dear-Natura offers more than 100 different supplements to support changes in lifestyle and physical condition. As the lineup has expanded, the site's usability, especially the product search function, needed to be improved so that users can more smoothly find the product that is right for them.
Key Points of Renewal
Improved convenience through enhanced search functions
To enable users to quickly reach the products they are looking for, the "Find Products" search function was revamped. In addition to optimizing search results based on purpose and main ingredients, the design of the lead from the global navigation was also reviewed to create a structure that allows users to search intuitively.
UX/UI Improvement of product pages and related content
In order to support daily health promotion, we have reviewed the lead-in to information contents to learn about nutrition and health, such as "5-color balance check of food ingredients" and "Nutrition Facts Dictionary". In addition, a "Search by color of missing ingredients" function has been added. By making it easier to notice any bias in one's diet, and by designing it so that users can find products that correspond to nutrients they tend to lack by using color as a clue, we have provided a friendly and practical experience.
Role of the "Dear-Natura" brand website in the future
The Dear-Natura brand aims to become a familiar presence that supports the daily health of consumers. The renewed brand website is positioned as a "place for brand communication" that goes beyond mere product introductions to include information content that provides hints for healthy living and functions that encourage people to review their daily dietary habits. The site is not just a product introduction.
We will continue to provide information as a media that is close to the daily lives of each and every one of our users.