India is currently undergoing a tectonic shift in consumption, both in urban and rural areas.
With over 25 years of experience supporting the domestic and global marketing efforts of numerous well-known companies, eLife supports its Japanese partners in taking the first steps toward expansion in India by carefully picking up the perspectives of local consumers to ensure that they take the first steps in their exploration.
In this series of articles, which is currently being developed in the "Global Omni Channel" category of our blog, four people who are well versed in India will share the latest developments and insights from their own perspectives. We will provide you with the "now" of India, which is in the midst of change, from a variety of perspectives.
Click here for Part 1: "UPI and India's Cashless Economy: A Warning Sign for Japan's Payment Strategy" >>
Sakamoto Shigetsu
He graduated from Indiana University Bloomington and received his M.B.A. from Hitotsubashi University. He has over 15 years of experience in the marketing field, primarily working with domestic and international companies on cross-border and global assignments. He is currently with the Singapore office of eLife Inc.
Abhilash Anand
After graduating from RV University, he received his Master's degree from New York University. He then worked as a digital engineer and data scientist for 5 years and is currently with eLife Inc.
Thangappan Anand
His career spans more than 32 years in the power and automation industry. He has expertise in technical areas such as control and relay panels, substation automation systems, and protection relays, as well as a wide range of business areas from sales and marketing to commissioning and maintenance services. expansion strategies. He currently serves on the Board of Directors of e-Kaimono Private Limited, the Indian partner company of eLife Inc.
Geetha Anand
As a writer for more than 10 years, she has gained practical experience with Siemens Information Systems and Tally Solutions (both in Bangalore). She is currently a Director at e-Kaimono Private Limited, the Indian partner of the Singapore office of eLife Inc.
