Toward the Coming Era of the Gig Economy" is now available in the Marketing Column
Should corporations reward creators' well-meaning community activities with money? Toward the coming era of the Gig Economy
So far, we have introduced the basic concept and case studies of eLife's concept of " CSA" (a term coined by combining the initial letters of Creator, Supporter, and Audience). In this issue, our CEO, Seiichiro Fujiwara, will talk about the future of " CSA". Please take a moment to read it.
■ eLifeMarketing Column #4
"Should corporations reward creators' well-meaning community activities with money? Toward the coming era of the Gig Economy"
■ Marketing Column Back Numbers for eLife
Part 1 "Basic Concepts of eLife: What is CSA?"
Part 2: "Basic Concepts of eLife: What is PRM? "
Part 3: " Five Examples of Community Activation - CSAby Example "