Business alliance with Wayin, Inc.


Twitter, Instagram, Facebook, etc. Social mediaanalysis and data utilization of global standards in Japan.

eLife Inc.(Headquarters: Shibuya-ku, Tokyo; CEO: Seiichiro Fujiwara; hereafter, "Wayin"), an interactive marketing company with a proven track record with many major clients in Japan, provides "Wayin", one of the world's only one-stop analytical campaign platforms that can analyze and utilize detailed data from Facebook, Instagram, and Twitter. eLife (Headquarters: Shibuya-ku, Tokyo; CEO: Seiichiro Fujiwara; hereafter, "Wayin"), a provider of Social media, one of the world's only one-stop analytical campaign platforms that enables detailed data analysis and utilization of Facebook, Instagram, Twitter and other platforms, has announced the launch of Wayin, Inc. (Headquartered in Colorado, USA; Richard Jones, CEO; hereinafter referred to as "Wayin"), a provider of "Wayin," an analytical campaign platform.

Wayin has been providing services to more than 300 brands in 80 countries, including global companies such as Vodafone and Coca-Cola, mainly in the U.S. and Europe. Social mediaThrough this partnership, Wayin will leverage its long-standing partnerships with major existing clients of eLifeto provide a one-stop platform, "Wayin We will continue to support the implementation of "Wayin", a one-stop platform that enables companies in Japan to utilize data in their CRM and marketing activities.

Features of "Wayin

Wayin" is a service that allows you to obtain all data directly from Facebook, Instagram, and especially Twitter, including location data. This allows for detailed real-time Social mediapost analysis across multiple social services, something that was previously impossible. Furthermore, "Wayin" is not limited to analysis, but also includes a variety of templates such as waterfall templates as a social curation function, which can be used to quickly and easily build campaign sites by utilizing the analyzed data as is. This makes it possible to use the analyzed data as it is to quickly and easily build and operate campaign sites.
The high data accuracy and simple, high-quality Social mediaanalytical campaign platform functions are optimized for one-stop data utilization, and the introduction of "Wayin" is progressing on a global scale, and has already reached a total of 530 million users worldwide. A total of 530 million people have already participated in these campaigns worldwide.

For inquiries regarding this matter, please contact
Contact: Tsunetaro Matsuoka, President Office
tel: 050-5538-1847

Wayin" is a tool that accelerates contests by providing advanced visualization and an easy way to submit entries.

Ryohin Keikaku Co., Ltd. held the "MUJI PEN ART CONTEST," a global project utilizing Instagram and Twitter, in August. The contest, in which contestants submitted art works with the hashtag #mujipenart, recorded 2,500 submissions, 3.5 times more than expected, with users from a total of 28 countries participating. The hashtag #mujipenart has remained a popular hashtag even after the contest ended, with the number of entries now up to more than 3,000.


Submission Period: Monday, August 15, 2016 - Thursday, September 01, 2016
Voting period: 09/05/2016 (Monday) - 09/16/2016 (Friday)
Terms of entry: Post a photo of your artwork drawn with MUJI pens on Instagram with the hashtag "#mujipenart".
Voting: Vote via Twitter from the contest website.
Judging method: After strict judging and tallying, each prize will be decided and announced on the website.
Languages: 13 languages

Approaches to the Japanese Market

ad tech tokyo, the world's largest marketing technology conference with an expected 20,000 attendees, will be held in Tokyo on September 20-21. During the conference, Wayin Chairman Scott McNeri (former co-founder of Sun Microsystems) will deliver a keynote speech on the morning of September 21, and in the afternoon of the same day, the first domestic installations of "Wayin" through a partnership with eLifewill be held. Social mediaKao CorporationeLifeThrough these two presentations, we will introduce "Wayin" and discuss eLife's "Wayin" in the Japanese market. The two speakers will introduce "Wayin" and discuss the Wayin approach in the Japanese market, as well as provide case studies from companies that have implemented "Wayin" in Japan.

About the Keynote Speech
About the Session


eLifeis continuing to practice interactive marketing that connects companies and consumers from various angles. Through participation in corporate and brand communities, product monitoring experiences, and other activities, we help companies build and operate systems that give back to their marketing activities.

track record

Ajinomoto Co., Inc. Ajinomoto Park
Kirin Company, Limited GRAND KIRIN
SEVEN-ELEVEN JAPAN CO.,LTD. Seven Cafe Social Gifts
Panasonic Corporation Kitchen Pocket Community
Ryohin Keikaku Co.,Ltd. IDEA PARK

LA VIDA, a community that connects businesses and consumers
A service that allows people to experience and review productsbuzzLife
A gift service that sends coupons to your friends on Social media

Capital : 400 million yen (including capital reserve)
Establishment : September 1999
Employees :60 Other SOHO staffs approx. 1,000 (as of August, 2016)
URL  :
Location : 1-29-9 Sendagaya, Shibuya-ku, Tokyo

About Wayin, inc.

URL  :
Location: Headquarters: Denver, Colorado, U.S.A. (3 other offices in New York, London, etc.)

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