Tatsuo Ishii, former head of Kao's Digital Marketing Center, has been appointed Executive Advisor for eLife

eLife Inc. eLife, an interactive marketing agency with a proven track record working with many of Japan's leading clients, is pleased to announce that Tatsuo Ishii, former head of the Digital Marketing Center at , has been appointed Executive Advisor at , effective January 1, 2017. We are pleased to announce that Mr. Tatsuo Ishii, former Director of Digital Marketing Center of , has been appointed as Executive Advisor of as of January 1, 2017. Kao CorporationeLife

With Mr. Ishii, who has long been active on the front lines of consumer goods brand marketing and corporate digital marketing and is considered a leader in the Japanese marketing world, as an Executive Advisor, eLifewill be able to more accurately identify business issues and develop marketing strategies that are tailored to the client's needs. The company will also work on the planning and execution of marketing strategies tailored to the client's needs.

Tatsuo Ishii Career

After joining Kao Corporationin 1980 and working in the sales department, he spent 14 years in brand marketing at the head office business unit. In the business division, he worked as a brand manager for Merry's, Laurier, Family, Kitchen Haiter, Magicrin, Biore, etc. After that, he led brand development and communication planning for Azience as a new business project manager. In March 2014, he established the Digital Marketing Center and served as the Director of the Center for 2 years and 9 months until his retirement in December 2016. He was in charge of Kao's digital marketing activities as the center's director for two years and nine months until his retirement in December 2016. He currently serves as a Senior Fellow of the Digital Marketing Center. Outside of the company, he also serves as a Marketing Meister for the Japan Marketing Association and as the chairman of the judging committee for the Dentsu Awards for Digital Media Advertising.

eLifeAbout

eLifeis continuing to practice interactive marketing that connects companies and consumers from various angles. Through participation in corporate and brand communities, product monitoring experiences, etc., we provide support for the construction and operation of a system that returns profits to corporate marketing activities. Last year, we entered into a business alliance with Wayin, Inc. in August 2016, which provides the world's only one-stop analysis and utilization of detailed data from Facebook, Instagram, Twitter, and other social media platforms, Social media. Social mediaIn August 2016, we formed a business alliance with Wayin, Inc., which provides the world's only one-stop analysis and utilization of detailed data from Facebook, Instagram, Twitter, and other platforms.

track record

Ajinomoto Co., Inc.　Ajinomoto Park
Kirin Company, Limited　GRAND KIRIN
SEVEN-ELEVEN JAPAN CO.,LTD.　Seven Cafe Social Gifts
Panasonic Corporation　Kitchen Pocket Community
Ryohin Keikaku Co.,Ltd.　IDEA PARK, IDEA PARK, MUJI PEN ART CONTEST

Capital : 400 million yen (including capital reserve)
Establishment : September 1999
Employees ：60 Other SOHO staffs approx. 1,000 (as of August, 2016)
URL　 ：http://www.elife.co.jp
Location : 1-29-9 Sendagaya, Shibuya-ku, Tokyo

Inquiry about this matter

Attn: ISHII Junko
tel: 050-5538-1847 junko.ishii@elife.co.jp