THE CONTEST VENUE IS INSTAGRAM. MUJI PEN ART CONTEST" WILL BE HELD.
eLifewill hold the "MUJI PEN ART CONTEST" with Ryohin Keikaku, utilizing the SNS analytic campaign platform Wayin.
eLife Inc.(Head office: Sendagaya, Shibuya-ku, Tokyo; President: Seiichiro Fujiwara; hereinafter " eLife"), a one-stop interactive marketing service provider, will use the SNS analysis-type campaign platform Wayin and Ryohin Keikaku Co.,Ltd.(Toshima-ku, Tokyo; President: Akatsu Matsuzaki; hereinafter "Ryohin Keikaku") to hold the MUJI PEN ART CONTEST using Instagram and Twitter as an attempt to share the new experience value of MUJI pen series with more customers. MUJI PEN ART CONTEST" using Instagram and Twitter as an attempt to share the new experience value of MUJI's pen series with as many customers as possible.
If only we could share unexpected ways to enjoy MUJI pens with the rest of the world.
We would like to share with the world the unexpected way to enjoy MUJI pens.
MUJI does not impose ready-made values on its products, but rather creates products with "blank spaces". This is because we believe that by allowing our customers to use our products with their own ideas, we can create new value that we never thought possible.
Pens, the theme product of the "MUJI PEN ART CONTEST," are one such product. Even before this project, illustrations and scenes of MUJI pens being used have been spontaneously posted on Instagram from around the world, creating new ways to enjoy and use MUJI pens in creative ways.
BY CONNECTING AND SHARING THE VALUE OF EXPERIENCES SCATTERED AROUND THE WORLD, WE HOPE TO STIMULATE COMMUNICATION AMONG CUSTOMERS AND DISCOVER HIDDEN TALENTS, WHILE CONVEYING THE NEW FUN OF MUJI PENS. AN ART CONTEST BY USERS FOR USERS. THAT IS THE MUJI PEN ART CONTEST. ELIFETHE "MUJI PEN ART CONTEST" WAS LAUNCHED IN DECEMBER 2011 AS THE PREDECESSOR OF THE CURRENT CO-CREATION COMMUNITY SITE, IDEA PARK, IN COLLABORATION WITH RYOHIN KEIKAKU AND THE MUJI PEN ART CONTEST. OPINION PARK", THE PREDECESSOR OF THE CURRENT IDEA PARK SITE, STARTED IN DECEMBER 2011 AS AN ONLINE SYSTEM TO COLLECT RESALE REQUESTS FROM CUSTOMERS AND RYOHIN KEIKAKU. WE BELIEVE THAT THIS CONTEST IS A STEP IN A NEW DIRECTION FOR CUSTOMER COMMUNICATION.
There is only one rule: use MUJI pens.
Art exhibition by artists from around the world.
The MUJI Pen series is one of MUJI's products that are well-known around the world. The MUJI PEN ART CONTEST is a global art contest where artists from around the world can submit their works to Instagram. The only rule is to use MUJI pens, that's all. You are free to draw on paper, on stones or wood, on your own hands or fingers, or even on glass and take a picture with the sky in the background. We hope that MUJI pens will be a catalyst for the imagination and creativity of artists around the world, both famous and unknown. The submitted works will be voted for via Twitter*. The winning works will be displayed on the official MUJI website and in MUJI stores.
*Votes via Twitter will be counted, and data will be extracted and utilized in real time.
The system is a social networking analytic campaign platform provided by Wayin Inc. of Denver, Colorado, USA. eLifeWayin Inc. is Wayin's global agency.
HOW TO PARTICIPATE IN "MUJI PEN ART CONTEST
Period: Thursday, August 18, 2016 - Wednesday, September 28, 2016
*Applications are accepted from Thursday, August 18, 2016 to Thursday, September 1, 2016
*Voting period is Monday, September 5, 2016 - Friday, September 16, 2016
*Announcement of winning entries is scheduled for late October 2016
Entry requirements: Post a photo of an artwork drawn with a MUJI pen (gel ballpoint pen that draws smoothly, rub-off ballpoint pen, etc.) on Instagram with the hashtag "#mujipenart".
Voting method: Voting via Twitter on the website.
Judging method: After strict screening and tabulation, the winners of each award will be decided and announced on the website.
Details of each award: (1) Everyone's Vote Award
(1) Everyone's Vote Award
(2) MUJI Designer Award
(3) Stationery staff award
Eligible countries and regions: Anyone with an Instagram or Twitter account, regardless of their country or region of residence, is eligible to submit a post or participate in the voting. The website describing how to participate will be created in 13 languages: Japanese, English, French, German, Portuguese, Spanish, Italian, Arabic, Thai, Malay, Hangul, Chinese (Traditional), and Chinese (Traditional-Taiwanese).