JAL's Travel Community trico Official App Gets a Makeover
With the return of travel to daily life, JAL's travel community "trico" has seen an increase of 10,000 members from 13,000 in March 2021, when the Corona disaster occurred, to 23,000 by the end of October 2024, and the active rate has increased by 5% in the past year alone. Therefore, we have renewed the official trico application to improve the community experience for fans who enjoy discovering and discussing travel on "trico," a community that can be enjoyed by JAL lovers as well as travelers. The renewal includes a revamped user interface (UI), improved operability, and faster display speed.
■trico Official App
"trico" is a place for members to share discoveries and JAL experiences in their travel destinations under the concept of "Let's go out. Let's go out and discover", "trico" is a place for members to share their discoveries and JAL experiences in their travel destinations. The concept of "JAL Talk" is to "talk about JAL" about experiences such as JAL flights, frequent flyer miles, and participation in events. The concept of "JAL Talk" is to "talk about JAL" about JAL flights, frequent flyer miles, event participation, etc. This community can be enjoyed by JAL lovers and travelers alike.
With more than 4,000 user postings per month, JALTalk is deepening member engagement and fostering ambassadors through interactive communication that cannot be achieved through Social mediaalone. In addition, offline events are held regularly, including online events, roundtable discussions, members-only hangar tours that are difficult to book, and opportunities to interact with JAL employees on a variety of themes, with membership now exceeding 23,000.
TRICO, which has evolved together with its highly enthusiastic members, including more than 100 ambassadors, will celebrate its 5th anniversary in February 2024. We will continue to evolve further as we move forward together with you.