Created in-store POPs utilizing members' voices at the Pasco Supporters Club "Delicious Time with Pasco

NEWS

Pasco Shikishima Corporation(Pasco) community site "Delicious Time with Pasco" recruited monitors for "Pizza Focaccia with Homemade Sauce" and created POP to be displayed in stores based on opinions and photos collected in a questionnaire after tasting the product.

This initiative aims to convey the appeal of the product from the consumer's perspective by utilizing the real voices of members and their dining experience.

POP PRODUCTION: ALPHA CO.

Click here to see the report >>>

Examples of Co-Creation Projects
Through numerous co-creation projects, "Delicious Time with Pasco" has been used as a place where companies and consumers work together to give shape to ideas and create new value. Original items and recipes that reflect the opinions of consumers have been created, and have been well received by members.

Cutting board" original goods
Recipe book production
Creation of in-store POP for the "Fulfilled Sweets" series

For more information on co-creation projects, click here>>>

■Pasco Supporters Club "Delicious Time with Pasco
A community for bread lovers to expand the ways of eating bread and Pasco products and their appeal. The "Pasco de Tsukatteita" (I tried making it with Pasco), where recipe ingredients and preparation methods can be easily posted, and "Pan Talk" where everyone can chat about bread and Pasco products, allow bread lovers to communicate with each other and enjoy a wonderful bread life.

■Community Briefing ( eLife Achievements)

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