NISHIKAWA Co.,Ltd． "Sleep Lab for Everyone" was featured in MarkeZine
Supporting Failure-Free Purchasing of High-Priced Products Bedding Manufacturer Nishikawa's Community "Sleep Lab for Everyone"
eLife Nishikawa's " Sleep Lab for Everyone" community is supported by MarkeZine. What is the ingenuity of a manufacturer of bedding products with high unit prices and long replacement cycles to manage the community and promote purchases? In the article "With Corona Era, the Frontline of Co-Creation of Corporate Communities, a Step Ahead of the Competition", NISHIKAWA Co., Ltd. featured Isunosuke Sato and Kazue Kasuga of the Marketing Strategy Department, who spoke about their efforts in a series of discussions with company representatives who have established good partnerships with their customers. Please take a moment to read the article. Please take a moment to read it.
MarkeZine Serialization "With Corona Era, the Frontline of Co-Creation of Corporate Communities One Step Ahead" (Japanese only)
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Sleep Lab for Everyone/ NISHIKAWA Co., Ltd.