A promotional campaign on the Chinese SNSs Redbook, Douyin, Weibo, and 淘宝逛逛. In China, where the use of adhesives for jewelry repair, handicrafts, DIY, and other purposes is diverse, the campaign aimed to expand the Chinese market for Aron Alpha, the company's flagship product. In addition, on the Q&A site "Zhihu," which is used in China as a "platform where users with specific problems come to look for solutions," the company provided professional answers to questions about points to consider when using the product. This contributed to improving the credibility of the product by allowing professionals to answer questions about the key points when using the product. The company succeeded in obtaining high engagement by obtaining abundant UGC through cross-media.