A word-of-mouth project for Smart Green Pack® AJINOMOTO Mime Oil and AJINOMOTO Olive Oil Extra Virgin, which reduce the amount of plastic used by about 60% (*in-house comparison). 410 people buzzLeaderhave gained a deep understanding of the product features through the product explanation videos and leaflets, The word-of-mouth campaign was not limited to those who cook on a regular basis, but also included those who can experience the benefits of holding the product and its lightweight, such as the elderly who have weakened grip strength. In addition, preconceived notions that cooking oil containers are bottles or plastic were dispelled, and people experienced the advantages of paper cartons, leading to a high willingness to purchase.

Summary

The Smart Green Pack(R) series is a new cooking oil container developed under the theme of "friendly to humans and the earth. buzzLeaderThrough the high-quality word-of-mouth campaign and leaflets of the "Smart Green Pack(R)" series, the buzzed friends were able to experience the quality of the oil itself and the Smart Green Pack(R) container by using the product after deepening their understanding of the product beforehand. As a result, the campaign led to increased loyalty and a high level of continued purchase intention of over 90%, with a ripple effect of 410 people buzzLeader to more than 16,900 people.