"Off-Site Meeting Report" is now available in Event Report

IN NOVEMBER 2021, ELIFEHELD AN "OFF-SITE MEETING" ONLINE. THIS MEETING IS HELD REGULARLY TO EXCHANGE INFORMATION AMONG COMPANIES IN CHARGE OF COMMUNITY MANAGEMENT AND USER COMMUNICATION, AND TO GAIN NEW INSIGHTS THROUGH KNOWLEDGE SHARING. THE NOVEMBER MEETING WAS MODERATED BY MR. SHINYA MIZUNO, SENIOR ANALYST, IT-R INC. MR. MIZUNO IS INVOLVED IN DIGITAL MARKETING AT KAGOME CO.,LTD.AND HAS EXPERIENCE IN THE ADVERTISING DEPARTMENT AS A "NAKAHITO" OF THE FAN COMMUNITY SITE "&KAGOME". ALTHOUGH THIS IS A CLOSED EVENT, WE HAVE MADE SOME PARTS OF IT OPEN TO THE PUBLIC WITH YOUR PERMISSION. PLEASE TAKE A MOMENT TO READ IT.

■ eLifeOff-Site Meeting Report Main Discussion Themes
Part 4: " Activating Online Fan Communication" and "Internal Awareness through Inner Marketing
Part 3: "Activating Online Fan Communication" and "Internal Awareness through Inner Marketing
Part 2 " PDCA using NPS" and "Measures and innovations to improve loyalty
Part 1 "KPI" and "What is the Best Distance to Fans?