China e-commerceBusiness alliance with Moli Media, a leading content marketing support company

T MALL TOP PARTNERS, WHICH SUPPORTED 50% OF COMPANIES WITH SALES OF 15 BILLION YEN OR MORE IN W11, IS NOW IN FULL SWING.

Moli Media Group (茉莉集团, Headquarters: Guangzhou, Guangdong, China; President: He Guanbin; hereinafter "Moli Media"), China's leading content marketing service platform, will begin full-scale support for Japanese companies' cross-border e-commercebusiness in China. In addition, eLife Inc.(HQ: Shibuya-ku, Tokyo, CEO: Seiichiro Fujiwara, hereinafter eLife), an interactive marketing company with a proven track record in providing marketing support to major Japanese manufacturers in their global expansion, has formed a business alliance with Moli Media as a Japanese partner for the start of the full-scale support of Japanese companies. (headquartered in Shibuya-ku, Tokyo, CEO: Seiichiro Fujiwara, hereinafter ) has formed a business alliance with Moli Media.

THROUGH THIS BUSINESS ALLIANCE, ELIFE, WHICH HAS HANDLED NUMEROUS MARKETING INITIATIVES FOR CROSS-BORDER E-COMMERCEAND OTHER BUSINESSES IN CHINA, WILL JOIN FORCES WITH WWIP, THE MOST EXPERIENCED CONSULTING FIRM IN JAPAN THAT PROVIDES SUPPORT FOR ADMINISTRATIVE APPLICATIONS RELATED TO MARKETING PERMISSION IN CHINA FOR COSMETICS, HEALTH FOODS, MEDICAL-RELATED PRODUCTS, ETC., INCLUDING PHARMACEUTICAL APPLICATIONS, MEASURES AGAINST COUNTERFEIT PRODUCTS, AND MEASURES AGAINST MALICIOUS TRADEMARKS. WWIP, THE MOST EXPERIENCED CONSULTING FIRM IN JAPAN, WILL PROVIDE COMPREHENSIVE SUPPORT FOR CROSS-BORDER E-COMMERCEMARKETING OF JAPANESE COMPANIES IN THE CHINESE MARKET.

Through this partnership with eLife, Moli Media will be able to offer the content marketing support know-how, including live commerce, that we have cultivated to date to Japanese companies that wish to focus on e-commercebusiness in China. As a marketing partner for Japanese companies in the Chinese market, Moli Media will help Japanese companies to promote the appeal of their wonderful products to the many Chinese who visit Japan on inbound trips, as well as to the many consumers who use e-commercein China, leading to e-commerce.

Features of Moli Media

Moli Media is a leading agency in the content marketing industry, leading the industry in China e-commercemarketing.Since its establishment in 2016, Moli Media has grown with the evolution of digital communication platforms in China e-commerceand is the largest Alibaba Group (Alibaba) in China. Tmall, JingDong Group (JD.com), Redbook, KuaiShou, and nine other major digital media companies as official certified partners. In particular, we have a strong track record in supporting live commerce, which is popular in China, and our expertise has been highly recognized, including winning the Best Live Streaming Service Provider on Taobao and the No. 1 ranking as Alibaba's official content marketing agency.

Moli Media has helped more than 3,000 Chinese and international brands, including P&G, Unilever, Estee Lauder, and others, with integrated marketing in China e-commerce. 50% of the brands that achieved more than 1 billion yuan ($15 billion) in sales for W11 (bachelor day) in 2019 were supported by Moli Media. Moli Media's support.

Moli Media's KOL network on major platforms such as Taobao, JD, TikTok, and Redbook is vast, numbering over 40,000 people. In addition, Moli Media offers branded KOL development programs in live commerce and training for Brandt's live commerce staff in order to create even greater impact.

In addition, our unique data strategy allows brands to utilize multiple platforms across the board to build an environment that facilitates content marketing, with five proprietary systems.

Moli Media's award-winning picks

• Taobao Best Content Marketing Agencies 2019
• Gold Service Partner of Tmall Global
• P&G'S PARTNERS OF THE YEAR 2017 & 2018
• Taobao Overall Strength Agency #1 2017 & 2018

Moli Media Japan Market Launch Seminar on June 23

Moli Media Group

URL：http://www.molimedia.com
Moli Media Group茉莉集团is committed to delivering sustainable marketing results and has a vision to become a global content marketing leader. Through the provision of quality content, we support corporate marketing with integrated, one-stop solutions. We have reached hundreds of millions of consumers to date by using our proprietary analytics system to improve targeting accuracy, distributing content to various media, and monitoring data.

■ eLife Inc.

URL：https://www.elife.co.jp
eLifeSince its inception, "KDDI Corporation" has continued to realize interactive marketing that connects companies and their partner consumers from various angles, transcending industry boundaries, from consumer goods manufacturers to major retailers. We build and operate a system that gives back to corporate marketing activities, from the planning of overall strategies for PRM (Partner Relation Management), which implements dialogue and collaboration between companies and their consumer partners, to operational support and platform development.

Media Contact

eLifePublic Relations Office (within Epoch Seed) Attn: Morishita, Nagase
TEL: 03-3407-5780 FAX: 03-6805-0437 E-mail : press@epochseed.jp