Morinaga's fan community "ANGEL PLUS" was featured in Nikkei cross trend

ANGEL PLUS" FEATURED IN NIKKEI CROSS TREND SERIES "IDEAL TYPE OF FAN COMMUNITY SITE

eLifeMorinaga Seika's fan community "Angel PLUS," which is supported by Nikkei Cross Trend, was featured in the Nikkei Cross Trend serial article "Ideal Type of Fan Community Site," titled "Morinaga Seika Analyzes Fans in Three Levels, Overcomes Failures, and Grows to 480,000 Members. Mr. Kazuto Matsuno of the Advertising Department, Marketing Division, Morinaga＆Co., Ltd., who is in charge of the community management, explains in detail how Angel PLUS was established as a corporate community, the know-how to deepen fan communication over the long term, and the NPS (Net Promoter Score), another KPI (Key Performance Indicator), with actual examples. The article talks in detail about NPS (Net Promoter Score) and another KPI (Key Performance Indicator), with examples of actual cases. Please take a moment to read it.

■ Article
Nikkei Cross Trend , "Morinaga Seika Analyzes Fans in Three Levels, Overcoming Failure to Reach 480,000 Members" ( November 9, 2021)

Click here to see the other series
The Ideal Type of Fan Community Site ( October 27, 2021)
How to Separate the Six-Year-Old, Kagome-Learning to Manage a Fan Site from Social media( November 5, 2021)

■ eLifeAchievements
Angel PLUSMorinaga＆Co., Ltd.