KAGOME's fan community "&KAGOME" was featured in the nikkei cross trend

&KAGOME" FEATURED IN NIKKEI CROSS TREND SERIES "IDEAL TYPE OF FAN COMMUNITY SITE

Kagome's fan community "&KAGOME" supported by eLife was featured in Nikkei Cross Trend's serial article "The Ideal Type of Fan Community Site" titled "Learning from Kagome, a 6-year old company, how to manage a fan site and how to separate it from SNS". Ms. Rumiko Taguchi of Advertising Group, Advertising Department, Marketing Division, Kagome Co., Ltd. who is in charge of the community management, explains how &KAGOME was established as a corporate community, the roles of the community and SNS and points of coexistence, popular contents, marketing utilization, etc., and how to deepen fan communication over the long term. She also explains in detail how to deepen communication with fans over the long term, including popular content and marketing. Please take a moment to read it.

■ Article
Nikkei Cross Trend , "Six-Year Old Kagome Learns How to Manage a Fan Site Social mediaand How to Separate the Two" ( November 5, 2021)

Click here to see the other series
The Ideal Type of Fan Community Site ( October 27, 2021)

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