A community where "candy lovers" can casually enjoy chocoballs, hi-chews, and other sweets from morinaga＆co., ltd.. the site has a bulletin board where you can talk with fellow candy lovers, a "gallery" where you can casually participate in polls and quizzes related to candy, and post photos. There is also a wealth of special content available only on angel plus, such as members-only special deals, interviews with employees, and product development secrets.

Summary

The site has been operated since 2013 with the primary goal of "having members enjoy the site" rather than "a place to sell products".
As a result, the site has become an indispensable platform for members to increase product recognition and loyalty, and for product managers to gather user insights.
When members themselves find new products or limited-time-only products and post images of them, product recognition spreads to other members, leading them to purchase the products. In addition, the transition to online events at Corona Disaster was also a smooth success, as the person in charge actively interacted with members in person on the site and deepened communication offline. The number of members continues to increase as a result, even without chasing numbers.

In addition, the site has received many responses to questions and surveys from brand representatives, as there are many fans not only of Morinaga's products, but also of the company itself. For this reason, almost all brands within the company use this forum to interact with members and obtain high-quality UGC, which they use in their daily marketing activities.
In the future, the company plans to develop products together with members as a place for co-creation.

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Morinaga Seika's fan site "Angel PLUS" teaches how to manage a community.