Maki Sugiyama, CMO, will be speaking at MarkeZine Day 2025 Autumn.
We are pleased to announce that our CMO, Maki Sugiyama, will be speaking at MarkeZine Day 2025 Autumn, a marketing event hosted by Shoeisha.
What is MarkeZine Day 2025 Autumn?
MarkeZine Day" is a large-scale real event held twice a year in spring and fall by MarkeZine, a media company specializing in marketing operated by Shoeisha Co. Key figures from various industries take the stage, and the event is held as an opportunity to learn about industry initiatives, knowledge, and tried-and-true processes.
Theme for 2025 Autumn: "Discovering a breakthrough, moving to the next stage. New Challenges in an Age of No Limits"
There will be many sessions where you can learn about the forefront of marketing x technology integration, such as AI utilization and brand building.
Our Session Outline
Date: September 10, 2025 (Wed.) 16:50-17:20
Venue: JP Tower Hall & Conference (about 1 minute walk from JR Tokyo Station)
Session Title: How to create hit products in the age of AI through co-creation of "AI that doesn't read the air" and "marketers' knowledge
The use of AI in marketing can go beyond mere efficiency and become a source of differentiation and creativity. In this session, we will introduce how to utilize AI's "out of context = out of the air" characteristics in marketing.
The session will also explain how tofind consumer opinions that shine through even in small numbers, frameworks for analyzing consumer opinions, and their application to product development and marketing measures, as wellas how to complement the context and sensitivity that cannot be captured by general-purpose AI, and design points for the division of roles between AI and people. This session will provide perspectives on how to better update conventional qualitative research (VoC analysis).
The session will provide the following points to learn: How to discover value from qualitative data and how to apply it in practice by taking advantage of AI's "context-agnostic" characteristics; Understanding the specific possibilities and innovations of AI utilization through actual advertising expressions and product development cases; How people should be responsible for sensitivity and context that cannot be complemented by general-purpose AI; How people should be responsible for the role of AI and people . How people should take charge of sensitivity and context, role-sharing, and how to prepare for the future.
Click here for the detailed page of our session>>
Session content is subject to change without notice.
Registration
MarkeZine Day 2025 Autumn is free to attend (pre-registration required). If you wish to attend, please register from the official page.
Pre-registration deadline: Monday, September 8, 13:00
*The deadline is subject to change due to circumstances on the part of the organizer.
MarkeZine Day 2025 Autumn official page is here>>