eLife introduces “Discovery AI” – a next-generation marketing tool for customer insights
~ Combining 25 years of word-of-mouth analysis with AI power to create “extra discoveries and ideas” ~
We are pleased to announce the launch of the SaaS model (beta version) of "Discovery AI," a marketing AI tool specialized for understanding customers, discovering customer insights for product brands, and crisis management by quickly analyzing VOC (Voice of Customer) for marketing and customer relations departments of all B-to-C companies. The Starter plan can be implemented immediately for 88,000 yen per month (tax not included), and a 14-day free trial campaign is currently underway to celebrate its release.
Click here for the "Discovery AI" service website >>>
What is "Discovery AI"?
Discovery AI" is a marketing AI tool that enables customer understanding, product brand customer insight discovery, and crisis management by incorporating not only community and other membership organization data and in-house survey data, but also external data such as X and Amazon in real time. The tool has been used by major food manufacturers, retailers, and amusement companies in Japan for a year of test marketing to expand and improve its functionality, and has been highly evaluated for its useful output for product development, market research, and customer support.
In addition, "Discovery AI" can be integrated into our integrated digital marketing platform, eLife Community Suite, as well as other communities. In the future, we plan to release various agent functions such as campaign automation, ad in-house production, and customer support as a SaaS model.
Discovery AI, a next-generation marketing tool made possible by eLife
Since its establishment in 1999, eLife has supported numerous corporate communities in line with the development of the Internet, and has developed a business that analyzes the opinions of fans and returns them to marketing activities. With offices in Singapore and China, eLife is a global company with multinational employees. eLife has supported Japanese companies in their digital marketing efforts in overseas markets, and as a Shopify Plus partner, we have also supported the overseas expansion of Japanese companies.
As communication channels and consumer behavior diversify among all generations, the importance of collecting, analyzing, and utilizing VOC has never been higher in the corporate world, but the reality is that VOC is not being collected and analyzed in a timely and effective manner. In addition, the marketing field requires "analysis results and proposals that take into account the different priorities of each company," which makes it difficult for general-purpose AI tools used by many companies to respond to such demands.
In response to these issues, we have started to develop "Discovery AI" to offer to a large number of companies by incorporating and deeply analyzing their internal and global VOCs, based on our abundant knowledge in marketing and VOC analysis of domestic and overseas companies and our position as an expert in AI trends. We have organized a special project team of AI engineers from Europe, North America, and ASEAN, and combined the latest AI technology trends with abundant knowledge and expertise in selecting a small number of valuable VOCs, which we have cultivated through community management of domestic companies, in order to make it easy for any company to provide "customer insight" to its customers. We aimed to create an eLife original AI model that enables any company to easily discover and understand "customer insights" with a high degree of accuracy.
Overview of Discovery AI
Discovery AI" is capable of importing surveys, reviews, etc. owned by companies, in addition to acquiring large volumes of data in real-time from X, YouTube, Amazon, etc., ranging from 100,000 to several million data points. The collected data is analyzed by eLife proprietary AI models and algorithms, which have been trained on consumer insights and extraction know-how accumulated over many years as eLife knowledge, to provide deep and thought-provoking output for understanding customers, discovering customer insights for product brands, and crisis management. (Features are subject to change at any time).
This tool can be introduced for as low as 88,000 yen per month, and is easily accessible regardless of the size of the company. No initial cost is required, and the tool can be used on the same day it is introduced. The tool also supports multilingual analysis, making it suitable for all departments and companies, including those conducting overseas market research.
Main features of the beta version of Discovery AI
Automatic acquisition of word-of-mouth data from Social media (X, YouTube) and e-commerce sites (Amazon)
Ingestion and analysis of proprietary data (e.g., free response to surveys, reviews, and postings)
Multilingual data can be used for overseas market analysis.
Automatic pickup of notable VOCs and automatic generation of overall trends
Analysis instructions via chat UI
Intuitive data visualization functions such as graphs
UI that allows users to refer to the original text that serves as the basis for analysis results.
Share reports and analysis results within the organization with a single click
Support function for setting keywords and reports
Support for overseas Social media (Reddit, etc.), Instagram, and Rakuten reviews
Expanded support for major recipe sites
Email alerts when flame risk is detected
PowerPoint (PowerPoint)/Spreadsheet output via chat UI
Time-series comparison analysis
Smartphone support
(Functions are subject to change at any time.)
From the head of Discovery AI
Arthur Hurd, Chief AI Officer, eLife Inc.
Discovery AI" is an original preprocessing and structuring system specialized for handling VOC data. In developing Discovery AI, we have assembled a team of engineers from overseas who are well versed in natural language processing (NLP), generation (NLG), and large-scale language modeling (LLM) technologies to create a unique and state-of-the-art LLM model. It is difficult to structure the Japanese language, especially Social media contains many colloquial short sentences, and it has been extremely difficult to extract insights from them. We invite you to experience our world-class AI model.
After working in research at eBay, he founded Oxide AI in Sweden, where he was responsible for language processing and led the development and implementation of a smart search engine. He has a broad skill set in areas ranging from natural language processing (NLP), generative (NLG), large-scale language modeling (LLM), and evolutionary computation, as well as a B.A. in Japanese language studies, and led AI development as Chief AI Officer at eLife. He is originally from Sweden.
Shun Mimura, Senior Technical Director, Project Leader, Discovery AI, eLife Inc.
As a pioneer in the community business, our strength has been in detailed data analysis and consultation for each company, but with the rapid growth of Social mediae-commerce sites on a global scale, the volume of VOC is also increasing. We have been developing a tool that "anyone can easily obtain rich and suggestive outputs" by combining our strengths with AI technology.
The reason we call Discovery AI a "next-generation tool" is that in addition to state-of-the-art AI technology, it also learns from the "human attention to detail and the expertise of the individual" that is unique to our company.
Discovery AI will continue to evolve and develop its agent functions to provide output tailored to the needs of each company as an analyst, marketer, and partner for the people in charge of the company.
＜Shun Mimura Brief Personal History
After working as an engineer and director at a major digital marketing company, he worked as a technical director at a marketing company affiliated with a major advertising firm, eLife he was involved in system projects such as web application development and CMS replacement for various industries. He is the leader of a special project using AI technology at eLife.
Campaign to commemorate the release is underway!
To celebrate the release of the beta version of Discovery AI, we are offering a limited time 14-day free trial.
The offer is valid until September 30, 2025 at 23:59.
(After October 1, the regular 7-day free trial will be offered.)
*[Updated September 30, 2025] The application period has been extended to 23:59 on October 31, 2025.
Please take advantage of this opportunity.
(Applications received on or after November 1, 2025, will be processed as a regular 7-day free trial.)
Click here for the "Discovery AI" service site >>
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