The State of Communication between Businesses and Customers! Second Release of "PRM Practice Company Visit"!

What is "Visiting PRM Companies"?

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Nowadays, there are more and more companies trying to directly connect with their customers.
In this series of interviews with partner companies that practice PRM (Partner Relationship Management), which we advocate, we will clarify "Why is it necessary to connect directly with customers?
The interviewer is Tatsuo Ishii, Executive Advisor of Kao Corporation, who has long been involved in brand marketing at Kao.

Tatsuo Ishii, Executive Advisor, eLife Inc. He served as manager of a number of brands for 14 years at Kao Corporation, where he also launched Agience as a new business. In 2003, he established the Digital Marketing Center, where he was involved in the planning and operation of web-based strategies and established the Digital Marketing Center as the head of the center. In 2017, he was appointed as Executive Advisor for eLife Inc.. Marketing Meister, Japan Marketing Association; Member, Digital Media Committee, Japan Advertisers Association; Chairman, Brand Experience Jury, Dentsu Advertising Awards; Part-time lecturer, Graduate School of Business Administration, Waseda University; Executive Fellow, Adobe; Auditor, C Channel Inc. He is a leading expert in the field of marketing.

Part 2: NISHIKAWA Co., Ltd. Interview with Konosuke Sato and Satsuki Nagao, explaining the value that corporate communities can bring.

Vol. 2 "What NISHIKAWA Co., Ltd., which has been in business for 457 years, did digitally to find out "what customers really think"" is here>>

From left to right: Tatsuo Ishii, Konosuke Sato ( NISHIKAWA Co., Ltd.), Satsuki Nagao ( NISHIKAWA Co., Ltd.)

What is unique about this company is that it has been making a noticeable move to involve other departments and utilize in various ways the voices of customers who have come into contact with them through "Minna no Sleep Labo," a sleep and sleep-themed community that we support in its operation. What kind of efforts are being made to connect with customers, listen to their voices, and make the most of them? Through interviews, we investigate the specifics.

PRM (Partner Relationship Management) that we advocate

For more information, click here>>

*PRM = Partner Relationship Management. A marketing concept that views consumers as partners and seeks to create value and expand contact points through collaboration with partners.