In conjunction with the renewal of the MUJI online store and the MUJI passport application, a review function for products was introduced. Users who have already purchased each product can now post their reviews, which can be read by potential buyers for reference before purchasing the product.

Summary

The introduction of the review function allows users' honest opinions, impressions, and requests for improvement to be directly confirmed, which the company can then read to improve its own products. In addition to opinions and impressions, reviews can also include images, so users can post images of their own unique uses of the product, helping to uncover new ways to use the product.