The campaign was conducted in conjunction with the product renewal promotion of Kirin Zero ICHI, targeting those who have a SNS (Twitter or Instagram) account and are over 20 years old. 10,000 winners of two 250ml cans of Kirin Zero ICHI were selected through an instant win (Wayin) campaign, with the winners being notified immediately. The contest was conducted via instant win (Wayin). The winners were also entered for a chance to win a set of six 350ml cans of Kirin ZEROICHI by posting a photo of the scene where they drank it with the delivered Kirin ZEROICHI on Twitter or Instagram with the designated hashtag.

Summary

A sampling campaign for the renewal of Kirin Zero ICHI products was announced on Twitter and Instagram and conducted on Instant Win (Wayin). Even if you missed out once, you could try again once a day by sharing the campaign information on Twitter, increasing your chances of winning. In the end, the campaign page received more than 600,000 engagements and over 110,000 entries. In addition, about 1,200 entries were submitted for a second chance, and "a scene from Kirin Zero ICHI" became a hot topic on Twitter.