- client
- Shiseido Japan Co., Ltd
- publication date
- category
- CommunityUGC Fostering and Utilization
Renewal of the "Dressing Conference" fan community
Renewal of the "dressing conference" fan community. A product review-type community that tells users' stories so that members can mutually solve their beauty-related problems, opinions, and information as their own with reference to each other. Improved ux and ui to provide a useful place for selecting cosmetics, including product reviews linked to the on-demand ec media "watashi+". we increased communication among members and between members and companies, such as by holding online events with brand representatives, to revitalize the community. in addition, we aim to foster high-quality ugc related to beauty and cosmetics.