UCC UESHIMA COFFEE's "BEANS & ROASTERS" brand, which is based on the concept of a "relaxing, stylish, and healing café taste," has been launched. BEANS & ROASTERS" brand, which is based on the concept of "relaxing, stylish, and healing café taste," has opened a community under the theme of "Everyone who loves cafes is welcome! The brand opened a community based on the theme of "Anyone who loves cafes is welcome! Multiple contents are formed, including a "Gallery" where monitors are recruited and photos of users enjoying the products can be posted, and a "Talk" section where users can connect with each other on a variety of themes. Through activities within the community, the company has succeeded in fostering users who become "partners" in promoting and co-creating products and brands in the role of ambassadors by increasing their loyalty to the products and brands.