Planning and implementation of online tours for prospective buyers of MUJI homes. Sales representatives explained the features of the house, key points of construction, and advice to viewers in a manner similar to the actual tours, and the buyers who lived in the house appeared on the show to provide viewers with information on the usability of the house after living in it, as well as points that were considered during the construction process.

Summary

Although model homes can be toured without reservations after thorough infection prevention efforts, the Corona disaster forced the company to reduce the number of participants in the resident home tours. Therefore, an "online tour" was conducted for prospective buyers as a tour that is not restricted to their place of residence.
Prospective participants were asked to register in advance and were sent details of the day of the tour and URL. The online tours were interactive, allowing prospective buyers to participate in real-time and ask questions to the buyer on the spot, which were immediately answered by the sales staff as well.