MUJI PEN ART CONTEST on Instagram. A global-scale art contest for people who use MUJI PENs, by people who use MUJI PENs. The value of experiences scattered around the world were connected and shared via Instagram, and communication was very active.

Summary

After noticing many illustrations using MUJI pens posted on Instagram, Wayin held a project to connect users around the world: a 13-country, simultaneous, MUJIPEN-based campaign art contest by Wayin, recruiting 99 people involved in the production. The campaign spread to 90 countries without advertising investment, and more than 3,000 artworks were submitted and viewed by more than 100,000 people in one week.