Herbal Medicinal Bath Salts of JIKKObuzzLifeA word-of-mouth project that combines live lectures with live lectures. "JIKKO" is a herbal medicine bath salt developed so that you can enjoy authentic medicinal baths that are used in public baths at home. 500 peoplebuzzLeaderdeepens understanding through live lectures, experiences it for yourself, and then conducts a project to buzz friends who like to take a bath or who are worried about cold. The live lecture deepened their understanding of JIKKO products and their willingness to participate, and they were able to provide reliable word-of-mouth to their friends.

Summary

participationbuzzLeaderIn a live lecture at a webinar held just before the product experience, the company's philosophy, history, development history, and product features were explained in an easy-to-understand manner. In addition, by devising ways to increase interactivity, such as quizzing about knowledge about baths and having the person in charge answer questions from participants on the spot,buzzLeaderAt the same time as deepening the understanding of the product, interest in bathing is increased, and high-quality word-of-mouth is realized. As a result, it led to an increase in loyalty and a high intention to continue purchasing. 500 peoplebuzzLeaderto more than 17,000 people during the BUZZ period.