Launched #JapanBuyBuy#, an integrated inbound marketing service for Chinese visitors to Japan.

Call for companies to participate in the 2019 Chinese New Year Campaign starting November 21, 2018.

eLife Inc.(Headquarters: Shibuya-ku, Tokyo; CEO: Seiichiro Fujiwara; hereinafter " eLife"), a company that provides interactive marketing support to companies, has started offering #JapanBuyBuy#, an unprecedented inbound marketing service for Chinese visitors to Japan that uses Weibo to reach only Chinese people before and during their visit to Japan and promote their purchase and spread. We have begun offering #JapanBuyBuyBuy#, an unprecedented marketing service that uses Weibo to reach only Chinese nationals before and during their visit to Japan to promote purchases and spread the word. This service uses the latest Chinese AI technology for detailed target segmentation to achieve highly reliable word-of-mouth communication, which is completely different from promotions using KOLs (Key Opinion Leaders).

eLifeAs the first phase of the #JapanBuyBuy# campaign, titled "2019 Chinese New Year Campaign," #JapanBuyBuy# will be accepting applications from Wednesday, November 21 to Thursday, December 6 for companies and products that wish to approach Chinese tourists who plan to visit Japan during the Chinese New Year in February next year. Selection will be made from among the companies and products submitted, and approaches to target users prior to their visit to Japan will begin in January.

eLifeJapanBuyBuy# plans to continue to use #JapanBuyBuy# to conduct highly accurate targeting campaigns targeting Chinese visitors to Japan who are planning to visit Japan for spring hanami (cherry blossom viewing) or summer vacation, and will support Japanese companies wishing to effectively approach Chinese visitors to Japan.

■Features of the #JapanBuyBuy# integrated inbound marketing service

1) Reach only those who are precisely targeted
(2) Utilize highly reliable and unpaid word-of-mouth communication by buzzLifemembers
3) Creation of a "Chinese shopping in Japan" community on Weibo
4) Obtain evidence of purchases and word-of-mouth communication from Chinese visitors to Japan and expose them
(5) Understanding Chinese people's insights through word-of-mouth qualitative analysis

eLifebuzzLife(Buzz Life, https://www.buzzlife.jp/), a product monitoring site for reviewing experiences in Japan, has over 550,000 quality members, and as is participating in an effort to develop reliable word-of-mouth product reviews both offline and online without compensation. The site is a marketing partner for a wide range of companies. The #JapanBuyBuy# service will utilize the assets and know-how of the members to create high-quality word-of-mouth on Weibo as a summary page for products. The Weibo page will be updated with the latest digital data obtained from a number of services used by Chinese people in their daily lives, including Sina Weibo, C-trip, DiDi, Baidu Map, Dianping, RedBook, and many others. Based on big data obtained from a number of services such as "RedBook," "Baidu Map," "Dianping," and "RedBook," the latest digital marketing techniques are used to attract Chinese visitors to Japan with precise targeting based on ad-fraud countermeasures. Subsequently, we can encourage purchases of products and related posts on Weibo during their visit to Japan, thereby contributing to the purchase and diffusion of the products. buzzLeaderbuzzLife

■ 2019 Chinese New Year Campaign Overview

Inquiries

Inquiries about this service: Contact: Yuji Mochizuki and Junko Ishii E-mail : info@elife.co.jp

Media inquiries regarding this release: eLifePR Office (Morishita & Matsunari)
TEL: 03-3407-5780 FAX: 03-6805-0437 E-mail : press@epochseed.jp