We have published an interview article unveiling "How Companies and Customers Should Communicate with Each Other" ［PRM Company Visit] Vol.6 SUNSTAR GROUP

What is "Visiting PRM Companies"?

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Nowadays, there are more and more companies trying to directly connect with their customers.
In this series of interviews with partner companies that practice PRM (Partner Relationship Management), which we advocate, we will clarify "Why is it necessary to connect directly with customers?
The interviewer is Tatsuo Ishii, Executive Advisor of Kao Corporation, who has long been involved in brand marketing at Kao.

Tatsuo Ishii, Executive Advisor, eLife Inc. He served as manager of a number of brands for 14 years at Kao Corporation, where he also launched Agience as a new business. In 2003, he established the Digital Marketing Center, where he was involved in the planning and operation of web-based strategies and established the Digital Marketing Center as the head of the center. In 2017, he was appointed as Executive Advisor for eLife Inc.. Marketing Meister, Japan Marketing Association; Member, Digital Media Committee, Japan Advertisers Association; Chairman, Brand Experience Jury, Dentsu Advertising Awards; Part-time lecturer, Graduate School of Business Administration, Waseda University; Executive Fellow, Adobe; Auditor, C Channel Inc. He is a leading expert in the field of marketing.

The 6th interview with Kohei Hamabe and Kosuke Tobe of the Sunstar Group, explaining the value that corporate communities bring to the company.

Vol. 6 "Consumer and Medical Professional Websites. Sunstar's Communication Strategy, which is being promoted on both fronts," click here >>>

From left: Kohei Hamabe (Sunstar Group), Kosuke Tobe (Sunstar Group), Tatsuo Ishii

This visit was to Sunstar, a manufacturer of daily necessities, mainly toothpaste and other dental hygiene products. What is unique about the company's PRM strategy is that in addition to "Club Sunstar," a community for general customers launched in 2016, it also has a website for dental hygienists and other medical professionals, "Club Sunstar Pro.
How do these two communities, which differ in terms of the knowledge of their users and the information they seek, work together? What kind of value does this create?

PRM (Partner Relationship Management) that we advocate

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*PRM = Partner Relationship Management. A marketing concept that views consumers as partners and seeks to create value and expand contact points through collaboration with partners.