Kagome's community site "&KAGOME" conducted a fundraising campaign through its activity point program.
KAGOME CO., LTD. The program was implemented using "Tomato Points," which are awarded for community activities on the "&KAGOME" community website. 328 members supported this initiative, and 100 Tomato Points were collected from each member and converted to 1 yen per point, a total of 32,800 yen was donated to the Kagome Mirai Yasai Foundation.
Click here for the donation report page in "&KAGOME">>
■"Kagome Mirai Yasai Foundation"
Providing grants to organizations that support children, such as children's cafeterias, and operating under the philosophy of "Smiles for Children, Smiles for Communities," this program aims to support nutrition education activities and measures against child poverty through this program.
For more information about the Kagome Mirai Yasai Foundation, click here>>
&KAGOME" has introduced a system that allows members to earn Tomato Points for each action they take in the community, such as posting comments, voting, and reviewing. 2023 September, the first present project using Tomato Points was implemented and received high acclaim. This success showed that tomato points can be used in a variety of ways, and this new "Donate with Tomato Points" initiative was launched. Note that this donation activity through the point program was also requested by "&KAGOME" members as a use of their points.
Click here to see the present project using tomato points>>
&KAGOME": A Community Created by Everyone and Kagome
A community site that connects users and Kagome through various events and projects. It was launched in April 2015 with the three objectives of "knowing fans," "telling fans," and "experiencing together with fans. The site features "Tomakomi" and "Recipe-no-to" content that is shared between users and Kagome, and users are actively communicating with each other. The site also plays an important role as a place for co-creation of new products with users across the country, and has produced a corporate sound logo and a tube-shaped tomato paste. In recent years, the company has been actively increasing opportunities to connect with fans online, such as through online cultivation consultations and online cooking classes on &KAGOME.