Speaker at Marketing Technology Fair Tokyo 2024: Introducing the efforts of "Digimon Partners

On February 22, 2024, our marketing consultant Inoue joined Mr. Ukita and Ms. Shimomura of TOEI ANIMATION CO., LTD.on stage at the Marketing Technology Fair Tokyo 2024, held at Tokyo Big Sight, to speak about our efforts at Digimon Partners, the official Digimon community.

The Digimon anime series, led by "Digimon Adventure," is loved by many fans and will celebrate its 25th anniversary in 2024. In his presentation, he explained how "Digimon Partners" have rekindled the passion of fans and created a virtuous cycle as one of the efforts to revitalize the Digimon IP as a whole, using specific examples. some audience members accessed "Digimon Partners" on the spot and seemed to be very interested in the high level of user interest in the co-creation efforts and the actual sales results.

Marketing Technology Fair Tokyo 2024

eLife Achievements
Digimon Partners, the official Digimon fan community