Japan Airlines "JAL's travel community trico" was featured in MarkeZine
EMPATHY FOR "TRAVEL" CREATES UGC, JAL'S APPROACH TO REVITALIZING CORPORATE COMMUNITIES.
eLifeJAL's travel community "trico," supported by JAL Inc. In the article, Mr. Yamana from the Public Relations Department of JAL appeared in a series of discussions with company representatives who have established good partnerships with their customers by adopting "corporate communities" as a method to build customer empathy and trust. Mr. Yamana from the Public Relations Department of Japan Airlines Co. Please take a look.
EMPATHY FOR "TRAVEL" CREATES UGC, JAL'S APPROACH TO REVITALIZING CORPORATE COMMUNITIES.
MarkeZine Serialization "With Corona Era, the Frontline of Co-Creation of Corporate Communities One Step Ahead" (Japanese only)
Successful Community Management: Learning from Morinaga's "Angel PLUS" for Marketing Hypothesis Testing
Growing Expectations for Corporate Communities in the Wake of the Corona Disaster
■ eLifeAchievements
JAL's travel community trico