How to use sns to attract overseas customers

Introduction

Hello. My name is Sakamoto, and I am a consultant.
In this blog, I would like to discuss strategies to effectively use Social mediato grow your brand in your target regions and countries in six areas: market research, content localization, influencer marketing, Social mediaadvertising, customer service enhancement, and analysis and evaluation.

Market research

First, let us introduce you to our market research. We can research Social media usage in your target regions and countries to help you select the right Social media platforms and content strategies.

Specifically, it is important to understand which Social media are commonly used, what content is being shared, and how users are responding. This will help you select effective platforms and engaging content and lay the groundwork for success in your target region.

There are several websites and resources available for free to conduct market research.
First is the Pew Research Center. This site provides in-depth information on the U.S. and occasionally publishes reports on other regions.
Also, companies such as Hootsuite and We Are Social publish annual "Digital Reports" that contain detailed information on Internet, mobile, and social media usage around the world.
In addition, the official Social mediaof Facebook, Instagram, Twitter, and others also publish their own user statistics, making these statistics an important source of information as well.
Internet World Stats also provides information on Internet usage around the world and Social mediausage by region.
And each country usually has websites that provide official statistics. By using these websites, you can obtain detailed information about Social mediausage by region.

Utilizing these sources of information, we will conduct market research and develop strategies for success in our target regions.

Content localization

Social media content must be created in the target language. On top of that, it is also important to understand the culture, traditions, and customs specific to the region, and create messages based on these.

Costs for content localization can be reduced by utilizing the following methods

The first method is to use free translation tools such as Google Translate. These tools can be useful for some translation tasks, but they are not always completely accurate and should be used with caution.

The next option is to hire a freelance translator or localization specialist; you can find cost-effective freelance translators and localization specialists on freelance marketplaces such as Upwork and Fiverr. They not only have the necessary language knowledge, but also the ability to understand cultural nuances.

In addition, it can be helpful to tap into a community of multilingual speakers who are interested in your brand. They may voluntarily help translate and localize content out of a sense of goodwill toward your brand.

Automation tools are also available. Some Social media management tools support automation of localization tasks, such as translation and scheduling of posts. This saves time and effort.

Finally, rather than translating all content into all languages, an approach is to selectively translate only the most important messages or content that is expected to be effective in a particular market. This allows for effective localization with less effort and cost.

A combination of these methods can be used to achieve effective content localization.

Influencer marketing

Influencer marketing works with influential Social mediausers in a region to promote your product and increase awareness in that region.
There are several ways to find influencers, including

The first step is to use search and hashtags on Social media. Search Social media using keywords and hashtags related to your brand or product to find interested influencers.

Another option is to use influencer databases: tools and platforms such as BuzzSumo, Upfluence, and Heepsy allow you to search for influencers based on metrics such as follower count and engagement rates.

Analyzing competitors is also an effective technique. Researching what influencers your competitors are partnering with may provide clues to finding the right influencers for your company as well.

In addition, if you already have influencers with whom you have a partnership, they may introduce you to other influencers. This method of expanding a new partnership through referrals is expected to make it easier to build a trustworthy relationship.

An additional option is to utilize an influencer agency or management company. These companies can help you find the right influencer for your needs. They usually have relationships with many influencers and have extensive experience and knowledge.

These methods can be used to find influencers who may be a good fit for your brand. In doing so, it is important to consider not only the number of followers, but also the quality of the influencer's engagement and whether their audience is aligned with your target market.

Social media advertising

Platforms such as Facebook, Instagram, and Twitter allow you to target specific geographic areas to distribute your ads. By taking advantage of this, you can attract new customers. the following points are important to increase the number of e-commerce customers by using Social media advertising.

First, it is important to identify the target audience. Understand the demographics, interests, and behaviors of your target customers and set specific advertising strategies based on them. Platforms like Facebook and Instagram, in particular, allow for detailed targeting based on these factors.

Retargeting is also effective. This is a technology that displays ads to users who visited a website but did not make a purchase, thereby attracting back users who once showed interest but ultimately did not make a purchase.

Additionally, utilizing dynamic product ads can also be effective: platforms such as Facebook and Instagram can automatically create ads based on the products a user has viewed on a website. This is a form of retargeting, displaying the most relevant products to individual users.

We also recommend conducting A/B testing of your ads. Create multiple ad variations (different images, copy, CTA, etc.) And test the performance of each. Understanding the most effective variations will help you develop a better ad strategy.

User-generated content (UGC) can also be used to enhance credibility in a natural way through reviews and photos from actual customers.

Additionally, the use of video ads can be effective. Video ads are visually appealing and have the potential to generate high engagement. By visually introducing the use and features of a product, it can increase understanding of the product and lead to a purchase.

These methods can be combined to develop effective advertising campaigns and promote customer acquisition.

Strengthen customer service

Social mediais also used as a tool for direct communication with customers. Prompt and appropriate responses to inquiries help provide a positive customer experience and build long-term customer relationships.
There are several techniques that can be used to effectively and economically implement customer service on Social mediaand improve customer satisfaction.

First is AI-based chatbots, which can automatically respond to common inquiries. This saves customer support effort and time. Some Social media, for example Facebook, can utilize Messenger bots.

Creating a Frequently Asked Questions (FAQ) list of common inquiries and their answers can also be effective; making the FAQs easily accessible on Social mediacan reduce customer inquiries.

In addition, the use of communities is also important. Creating a forum or community creates an environment where customers can exchange information with each other. This may allow some inquiries to be resolved spontaneously.

One approach is to utilize freelance customer service agencies; using freelance marketplaces such as Upwork and Fiverr, you can keep costs down by outsourcing customer service only when needed.

For simple inquiries, one can also consider utilizing an automatic translation tool such as Google Translate, but as mentioned earlier, be aware that the accuracy is not perfect.

Additionally, it is important to provide support at times when customer activity is highest. This allows for quicker response to customer inquiries.

Analysis and evaluation

To use social networking effectively, remember to analyze activity regularly to understand what content is getting engagement and effective strategies for acquiring new customers, and to adjust your strategies accordingly. Below are some basic steps in Social media analysis.

First, it is important to set goals. Social mediaBe clear about what you want to get out of the There can be a variety of goals, such as increasing brand awareness, increasing traffic to your website, acquiring leads, or increasing sales. From these goals, determine the metrics that should be tracked.
Common metrics include engagement (number of likes, shares, comments, reposts, etc.), reach and impressions (number of posts reached), website traffic, follower growth, and conversions (number of sales and leads).

Many Social mediaplatforms offer their own analysis tools (e.g. Facebook Insights, Twitter Analytics, Instagram Insights, etc.), which can be leveraged to comprehensively track the above metrics. External tools such as Google Analytics can also be used to analyze website traffic and conversions in detail.

When analyzing data, it is necessary to understand what the results mean, not just track metrics. For example, if a particular type of content is getting high engagement, you can incorporate that element into other posts.

Finally, improve your strategy based on the results obtained. By utilizing the data and making appropriate adjustments to your strategy, you can develop a more effective Social media strategy.

Case studies

Finally, here are some examples of brands that have successfully used Social media.

Fashion Nova
Fashion Nova is known as an Instagram-driven fashion brand. They share tons of content on Instagram and work with influencers and celebrities to promote their products. This has allowed Fashion Nova to experience explosive growth and generate significant sales.
Link: Fashion Nova Instagram

Gymshark
Gymshark is a fast-growing fitness apparel brand that has harnessed the power of Social media. Gymshark partners with fitness influencers who work out wearing their products and share their images on Instagram. This has successfully increased awareness and willingness to purchase Gymshark's products.
Link: Gymshark Instagram

HiSmile
HiSmile is an Australian teeth whitening kit brand that has had great success with Social mediamarketing, especially on Instagram and YouTube. In particular, its collaboration with the reality star Kardashian family created a huge buzz.
Link: HiSmile Instagram