A community for pregnant women and mothers with babies. The community provides a place where mothers can enjoy and relax by posting photos and comments, such as "Everyone's Square," where they can casually post about their babies and their daily musings, "Post on a Subject," where they can post photos according to a theme, and "A Little Advice! etc. The site provides a place where mothers can enjoy and relax with each other by posting photos and comments, and promotes interaction with Kao and its brands through monitoring measures and participation in questionnaires.

Summary

To embody kao's commitment to be close to women involved in child-rearing, we provided a place where users can easily empathize and communicate with each other, including articles that include the concerns of childbirth and child-rearing and the voices of mothers. By building a community site not to promote products, but to share the concerns of the child-rearing generation, a sense of belonging was fostered by connecting, communicating, and venting with other mothers who share the same concerns. By creating a place where mothers can feel at home and become loyal customers, the site has helped to realize crm effects such as continued purchases, referrals, and cross-selling. this contributes to increased loyalty.