Two campaigns were simultaneously conducted to promote "Meiji the Chocolate" during Valentine's Day. In the "Photo Submission Campaign," users were asked to submit their artwork of packaging arrangements using the hashtag "#Meiji the Chocolate Art," and the results were curated and displayed on the campaign page. In the voting campaign, people were asked to vote on which of the six flavors they would like to receive for Valentine's Day via Twitter, and the results were displayed on the campaign page in real time.