Highly concentrated bifidobacteria drink "BifiX1000" campaign (Gratz!) eLife Inc.

client: Ezaki Glico Co., Ltd.
publication date: Apr. 05, 2016
category: Campaigns

Project Summary

Conducted a social gift campaign to send a coupon for BifiX1000, a highly concentrated bifidobacteria drink that can be redeemed at affiliated distribution outlets, with a message to 30,000 SNS friends. Promoted product experience and information diffusion.

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