The "give a moment of relief with seven cafe" social gift campaign. 100,000 people who win the contest will receive a seven cafe redeemable at seven-eleven japan stores nationwide as a social gift in the form of a "gift from a friend" to their social networking friends. By providing a new ux offering in the form of a gift to potential prospects = non-trial users, the campaign will allow tens of thousands of users to experience the fun and unimaginable taste of the product.

Summary

The self-serve machines for coffee at seven cafe have become an explosive hit. unlike canned coffee drinks, these require a step to set up a cup in the machine and brew it yourself. While there are users who prefer the taste of the aromatic coffee = ux (customer experience) because it is freshly brewed, there was a problem that many non-trial users exist. therefore, in order to promote ux to non-trial users, who have psychological hurdles that prevent them from making purchases on their own initiative, we solved the problem of the psychological process leading up to purchase behavior by utilizing social networking services to present experience gifts from friends. despite the short implementation period of 15 days, a large number of applications were received.