A professional photographer captured the best smiles of 1,000 women at this special event. All participants received a copy of Dove's new face wash series and one of the best photos taken.

Summary

Aiming to communicate Dove's philosophy to consumers, 1,000 ordinary women were photographed by a professional photographer to capture their "best smile ever". Before the event, the participants and one companion were sent Dove's new face wash series to experience how it feels before the event, and hair and makeup artists were also assigned to the event. The event provided an opportunity for the participants to experience the moment when confidence from within is expressed as a beautiful smile. In a post-event survey, more than 97% of the participants expressed satisfaction with the event and their intention to continue using the Dove Face Wash series in the future.