- client
- TOYOTA MOTOR CORPORATION
- publication date
- category
- CommunityCreation of Digital SiteUGC Fostering and Utilization
Mobikoto | TOYOTA MOTOR CORPORATION
A community where everyone can enjoy mobility life together. The "Story" section allows users to post episodes from their outings and certain car scenes that they can relate to, using one- to four-picture images. The "Car Life Encyclopedia" section allows MobiKoto members to discuss their car life, and "MobiKoto News" provides the latest news, including campaign and event announcements and updates, making the site a place that not only Toyota car owners but also people who are attached to their cars can enjoy.
Summary
Opened in march 2021 as TOYOTA's first fan community. It is a place to share and discover various ways to enjoy cars through interactive communication with users, with employees actively commenting on user posts as the "mobikoto editorial department. Through photo submissions, polls, and live, the site creates a place where people can share their enjoyment of cars and car life, and give hints on how to further enjoy their mobility lifestyle.