A community within the "baby town" information site for supporting babies and mothers and fathers, and "pre-mama town" for pre-mamas who have reached the stage of pregnancy. Q&A" where senior moms and dads answer new moms' and dads' questions and concerns about childbirth and childcare, and "pre-mama diary / mama diary" where new moms and dads write down their daily events of childbirth and childcare, allowing members to communicate interactively.

Summary

A community site was built within the "baby town" and "premamatown" websites to support women in their pregnancy and mothers raising children. Q&a" where senior mothers and fathers answer new mothers' and fathers' questions and concerns about childbirth and childcare, and "pre-mama diary / mama diary" where users write down their daily experiences of childbirth and childcare. This was a success and contributed to increased loyalty. In addition, when pre-moms post their questions and concerns during pregnancy in their diaries or on the bulletin board, they can immediately receive answers from senior moms and dads based on their own experiences, creating the benefit of registration. The cgm generated by the coexistence of both pre-moms and moms has been effective for seo and has helped to attract customers.