Let's look at our lifestyle. This is a community for enriching everyone's daily life through the health and beauty of the mouth and body. The site regularly provides highly reliable contents and multifaceted lifestyle advice supervised by experts in various fields. The site offers information on a wide range of lifestyle-related topics, such as housework and child-rearing, as well as on the mouth and body, while the introduction of a recommendation function allows the site to offer personalized information based on the interests and concerns of each user.

Summary

The project started in february 2016 with the goal of increasing the ltv of each brand by centralizing first-party data That had been managed by each brand and business and communicating regularly as all sunstar. The desire was to increase the frequency of contact with users beyond the timing of product purchases, and to provide users with valuable information as well as product information, thereby increasing loyalty. therefore, a communication website was built to regularly disseminate useful information. By distributing information other than the products that users purchase on a daily basis as recommendations based on their interests, the client was able to not only acquire continued purchase of products, but also purchase other products to achieve cross-selling. The company is contributing to business by sending customers to corporate sites, online stores, and brand sites, as well as to external online retailers.